UTM Link Builder
Add UTM parameters to any link so you can see which campaigns bring visitors in Google Analytics. Fill in the fields and copy the link.
Quick presets
Private by design. Everything runs in your browser and nothing you type is sent to a server.
How it works
- Enter your page URL.
- Fill in source, medium and campaign (term and content are optional).
- Copy the finished link.
Questions
What are UTM parameters?
Short tags added to a URL that tell your analytics tool where a visit came from, such as a newsletter, a social post or an ad.
Which fields are required?
Source, medium and campaign. Term and content are optional and useful for paid search and A/B tests.
Should I use capital letters?
Stay consistent and use lowercase. Analytics treats Facebook and facebook as different values.